The candy that “melts in your mouth, not in your hand.” We all recognize that famous tagline for M&M’S.
But there is so much more to these chocolate treats than whether they’ll melt in your mouth or your hand. Here, we’ll explore their fascinating roles in the entertainment industry, the White House, World War II, and more. So grab a handful, and we’ll treat you to the sweet history of M&M’S chocolate candies.
10E.T. Phone Home
When Steven Spielberg was in the early stages of making E.T. the Extra-Terrestrial, he reached out to Mars (the company that owns the M&M’S brand) and asked permission to use their product in the film. They declined the offer, which resulted in Spielberg turning to Reese’s Pieces.
Shortly after the movie’s release, sales of Reese’s Pieces tripled in just two weeks. Mars justified the bad decision by stating that they believed “E.T was ugly and would scare children.”
To think that the company was so close to earning a permanent spot in 1980s nostalgia. The decision is still baffling to this day. Spielberg was a huge name even back then, having already directed Raiders of the Lost Ark, Close Encounters of the Third Kind, and Jaws. How on Earth could Mars have doubted him?
The blue M&M’S were introduced to replace the tan M&M’S in 1995. The decision was left to the public’s vote, and the results were 54 percent in favor of the color blue. The choice was between purple, blue, and pink as the new color. Over 10 million people voted in the competition over the course of the allotted two months.
When blue was chosen, the Empire State Building was lit up in blue to celebrate. The New York skyscraper is often lit up with different colors to celebrate certain holidays. The building is red on Valentine’s Day and yellow and white to celebrate Easter.
M&M’S have frequently been associated with American patriotism, so it only seems appropriate to see the product associated with a landmark in one of the country’s greatest cities.